The issue of Nestea discontinued 2019 became a hot topic to be discussed. Especially to their loyal customers in Nebraska and Illinois. Those who already consume Nestea and become loyal customer feel very lost with Nestea products which stopped being circulated in 2019. It was not without reason that is Nestea instant tea being discontinued and even producing Nestea. Nestea's decision discontinued its products is because, in March 2019, the joint venture that has been established for 16 years between Nestea and Coca Cola ended. Indeed, four Nestea products discontinued in 2019 such as Nestea instant tea discontinued, Nestea iced tea mix Nestea discontinued, Nestea instant decaf unsweetened discontinued tea, Nestea lemon tea discontinued. The four products above will be discussed one by one here, starting from how long the product accompanied their loyal customer, the composition of the product and finally why Nestea stopped producing the product.
a. Nestea Instant tea discontinued 2019
Nestea instant tea is a Nestea product that was launched in the 2000s. This product contains 100% of the original taken from the mountains in India. This product is top-rated because this product is also available in powder form, making it easier for consumers to brew it at any time. However, due to differences in views between Coca-Cola and Nestle, which gave birth to Nestea products, so this product had to be stopped in March 2019. To replace Nestea, Nestle tried to launch instant tea products with stevia flavor and reportedly will soon start later this year.
b. Nestea iced tea mix discontinued 2019
Nestea Iced Tea Mix is a product that launches almost the same as Nestea Instant Tea, which started in the early 2000s. These products are very in demand because they are targeting the right segment. A target consumer is a person who works to spend a lot of energy or release a lot of fluids in the body, such as sportsmen or heavy workers. This product is also attractive because it has a low sugar value, so it is healthier to consume. However, the existence of Nestea iced tea mix also experienced a storm of termination from the company due to the break-up of a joint venture between Coca-Cola and Nestle.
c. Nestea instant decaf unsweetened tea discontinued 2019
This product is classified as a new product that emerged in 2010. This product is not getting a good response from consumers because the segmentation targeted by Nestea is still the same as the Nestea segmentation that was launched earlier. Therefore, many of the connoisseurs of iced tea prefer to re-use Nestea instant tea or Nestea iced tea mix. Then, those Nestea lovers have to accept disappointment again because Nestea has stopped producing products that have long accompanied them, namely Nestea instant tea.
d. Nestea lemon tea discontinued 2019
This type of tea is a big maneuver done by Nestea to try to target a new market share, but not everything runs smoothly. Their production had to be stopped due to the lack of interest in this product and a large number of production costs that have been poured into this product. Finally, in 2017, this product is stopped marketing. If you still find this product being marketed, it is almost certainly the last product, and you may not see it again in the coming year.
Indeed, Nestea as a large company must discontinued 4 Nestea products in 2019 such as Nestea instant tea, Nestea iced tea mix, Nestea instant decaf and Nestea lemon tea. We who are loyal users can only wait for new products from Nestea so that their latest products emerge and overcome the concern for consumers.